BMW Group Experiential Marketing Internship in Germany 2026

The department at the BMW Group is responsible for experiential formats at BMW. Here, you'll gain exciting insights into the brand strategy and its diverse events within the Trade Fairs and Customer Events team.

What can you expect?

• You will assist in the planning and execution of international luxury events such as Concorso d'Este and Alpina launch events.
• Furthermore, you will be involved in the conception, organization, execution and follow-up of event formats both offline and online.
• Furthermore, you will contribute to close collaboration with various interface partners of the BMW Group, including brand communication and product management.
• In addition, you will help with the coordination of agencies and service providers, as well as with vehicle handling.
• You have the opportunity to contribute your own ideas and thus create positive customer experiences together.

• Table of Content
• About Bayerische Motoren Werke Aktiengesellschaft (BMW Group)
• BMW Internship
• Aim and Benefits of BMW Internship
• Requirements for BMW Internship Qualification
• Application Deadline
• How to Apply

BMW Internship

Aim and Benefits of BMW Internship

• Comprehensive mentoring and onboarding.
• Personal and professional development.
• Flexible working hours.
• Mobile working.
• Attractive & fair compensation.
• Apartments for students (subject to availability & only at the Munich location).
• And much more can be found at bmw.jobs/waswirbieten

Start date: earliest from 01.07.2026

Duration: 6 months

Working hours: Full-time

Requirements for BMW Internship Qualification

• Studies in event management, business administration, economics, ideally with a focus on sales and marketing or similar.
• Second half of diploma/bachelor's degree program or master's degree program.
• Prior practical experience in marketing or event management is desirable.
• Proficient use of MS Office, especially Excel and PowerPoint.
• Teamwork and communication skills, as well as a passion for proactive collaboration.
• Organizational talent and initiative.
• Driving licence class B.

Application Deadline

How to Apply

For more information, kindly visit BMW Group Internship webpage.