BMW Group Intern in Digital Marketing Europe 2026

The team at the BMW Group is dedicated to shaping innovative digital marketing strategies for BMW and MINI. We offer you the opportunity to gain valuable experience in a European, diverse team and to support digital media activities across multiple markets.

What awaits you?

• You will support paid media campaigns across various channels such as Social Media, Paid Search and Programmatic Channels.
• Furthermore, you help coordinate external partners (agencies) and interfaces to internal stakeholders.
• In addition, you contribute to smaller digital media projects and coordinate with your team, agencies and internal departments.
• Moreover, you will assist in reporting and analyzing digital media activities to derive optimizations and improve media efficiency.
• Here, you support a European and diverse team covering markets like Italy, Spain, UK, Nordics and Poland.
• You will gain insight into BMW and MINI products, innovations and product launches.

• Table of Content
• About Bayerische Motoren Werke Aktiengesellschaft (BMW Group)
• BMW Internship
• Aim and Benefits of BMW Internship
• Requirements for BMW Internship Qualification
• Application Deadline
• How to Apply

BMW Internship

Aim and Benefits of BMW Internship

• Comprehensive mentoring & onboarding.
• Personal & professional development.
• Flexible working hours.
• Mobile work.
• Attractive & fair compensation.
• Apartments for students (subject to availability & only at the Munich location).
• And much more, see bmw.jobs/whatweoffer

Earliest starting date: at the earliest from 05/15/2026

Duration: 6 months

Working hours: Fulltime

Requirements for BMW Internship Qualification

• Studies in Business, Marketing or a related field.
• Relevant experience from other internships or professional training.
• Advanced MS Office skills, especially Outlook, Excel and PowerPoint.
• Knowledge of marketing funnel, marketing channels and analysis; Adobe Analytics and Google Analytics are an advantage.
• High affinity for analytics, data and precision.
• Team player with flexibility and the ability to support independently.
• Fluent German (min. C1) and English skills.

Application Deadline

How to Apply

For more information, kindly visit BMW Group internship webpage.