BMW Group Intern MINI Customer Journey Management and Digital Marketing

The team at the BMW Group shapes the customer journey for MINI through digital marketing, social media, and e-commerce initiatives. During your time as an intern, you contribute to international brand communication and help connect customers across multiple digital touchpoints.

What awaits you?

• You support the digital activation and development of marketing concepts.
• Furthermore, you help focus on the overall international customer journey touchpoints.
• In addition, you support the conception, development, coordination, and introduction of specific digital brand communication measures and product launches.
• Moreover, you support the conception, development, and coordination of relevant omni-channel marketing projects.
• Furthermore, you help implement and evaluate relevant strategic market analyses and KPI reports.
• In addition, you support the coordination of smaller marketing projects, especially for the European region.
• Moreover, you support operational tasks such as workshop preparations, creating presentations, and coordinating with agencies.

• Table of Content
• About Bayerische Motoren Werke Aktiengesellschaft (BMW Group)
• Intern MINI Customer Journey Management and Digital Marketing (f/m/x) Internship
• Aim and Benefits of Intern MINI Customer Journey Management and Digital Marketing (f/m/x) Internship
• Requirements for Intern MINI Customer Journey Management and Digital Marketing (f/m/x) Internship Qualification
• Application Deadline
• How to Apply

Intern MINI Customer Journey Management and Digital Marketing (f/m/x) Internship

Aim and Benefits of Intern MINI Customer Journey Management and Digital Marketing (f/m/x) Internship

• Comprehensive mentoring & onboarding.
• Personal & professional development.
• Flexible working hours.
• Mobile work.
• Attractive & fair compensation.
• Apartments for students (subject to availability & only at the Munich location).
• And much more, see bmw.jobs/waswirbieten

Requirements for Intern MINI Customer Journey Management and Digital Marketing (f/m/x) Internship Qualification

• Studies in business administration, marketing, communications or a related field
• General affinity for marketing and first practical experience in digital marketing
• Interest in digital marketing topics including social media and e-commerce
• Ability to adapt in a multicultural and dynamic team
• Creative, structured, and proactive approach to assigned tasks
• Very good knowledge of Excel and PowerPoint
• Good English skills; German language skills are a plus

Application Deadline

How to Apply

For more information, kindly visit BMW Group Internship webpage.