AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies Fellowship application is on for September 2024 Session.
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
In this webinar we will discuss:
- AI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.
- Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.
- Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.
- Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.
- Future of AI: We will also discuss the fact that AI technology is rapidly evolving, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.
About Canadian Research Insights Council (CRIC)
Welcome to CRIC.
CRIC’s mandate is to:
Represent the highest standards, ethics and best practices in research, analytics and insights;
Advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
Support new and innovative ways to gather insights;
Protect the public trust and encourage participation in research and analytics;
Represent the profession both domestically and internationally;
Serve as a source of information for the industry; and
Be a forum for collective industry action.
A key focus is on building an... continue reading
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CRIC AI Technology for Market Research
Aim and Benefits of CRIC AI Technology for Market Research
Learning outcomes
- You will get some specific suggestions on ways you can approach experimentation starting today, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.
- You will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.
- Learn why you need to be experimenting with the use of AI in your business.
- Learn what you can do right now to safely experiment with AI.
- Learn to measure the positive impact of these experiments so you can scale.
- Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.
CRIC AI Technology for Market Research Courses
Requirements for CRIC AI Technology for Market Research Qualification
- Be an international researcher especially on market research
- A leader in self-paced online research
Application Deadline
September 25, 2024How to Apply
Interested and qualified? Go to
Canadian Research Insights Council (CRIC) on event.on24.com to apply
For more details visit: CRIC website.
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