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UNWTO 2021 Global Rural Tourism Startup Competition

Join us in building back better from COVID-19 with your ideas for a more inclusive, sustainable and resilient sector.

The UNWTO Global Rural Tourism Startup Competition seeks to source new startups and entrepreneurs that advance the contribution of tourism to rural development and support recovery.

Creating opportunities in Rural Destinations through innovation and digital transformation in tourism to:

  • Fighting poverty: 80% of all people living in ‘extreme poverty’ live in rural communities.
  • Curbing depopulation: By 2050 68% of the world population will live in urban areas and cities will produce 85% of global economic output.
  • Closing the Digital Divide – 87 per cent of people in developed countries used the Internet, compared with just 19 per cent in the least developed countries.
  • Supporting Women and Youth– More that 50% of global workforce employed in tourism are women and nearly 1 billion of the world’s 1.2 billion youth aged 15-24 reside in developing countries and 88% of youth in developing countries live in rural areas; 75 million of them are unemployed.

About World Tourism Organization (UNWTO)

The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTOheadquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into programmes covering issues such as sust...&nb... continue reading

World Tourism Organization (UNWTO)


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UNWTO Global Rural Tourism Startup Competition

Application Deadline01 Jul 2021
Country to studyMorocco
TypeContest
SponsorWorld Tourism Organization (UNWTO)
GenderMen and Women

Aim and Benefits of UNWTO Global Rural Tourism Startup Competition

  • Mentoring by UNWTO and top partners
  • Tailored support for your startup
  • Investment opportunities
  • Form part of the UNWTO Innovation Network
  • Form part of the UNWTO Best Tourism Villages of the World Pilot Initiative
  • Scholarship opportunities for the Tourism Online Academy
  • Opportunity to present your startup at the 14th UNWTO General Assembly in Marrakech Morocco

Requirements for UNWTO Global Rural Tourism Startup Competition Qualification

 The competition is open to all entrepreneurs, whether individuals or legal entities, of legal age and with the legal capacity to enter into a contract.

Criteria: 

This competition is aimed at projects at an early stage of development, and will have four categories of competition: the innovation category and the social innovation category. The requirements for participation are the following:

  • Innovative/disruptive nature identified
  • Scalability potential within the business
  • Validated or tested business model
  • Market penetration
  • Entrepreneur/promoter team: Suitability of the promoter team, motivation and interest
  • Commitment to the Sustainable Development Goals
  • Relevance to the topic

In addition, other selection requirements will be evaluated, such as:

  • Market and sector: Market potential; interest of the project
  • Sustainability: an attribute that should be implemented in the services, business model, and solutions
  • Corporate Social Responsibility
  • Social innovation: transformation potential and potential to promote social inclusion and equality by channelling and expanding the benefits of tourism among the economy and communities, empowering and improving the socio-economic conditions of the project environment to contribute to the well-being of the residents
  • Economic impact: potential for inclusion and development of the value chain, competitiveness and enhancement of rural tourism destinations in the market, opening up to new source markets and improving their positioning and promotion
  • Environmental impact: potential to help minimize the impacts caused by activities related to tourism development, protect natural resources and contribute to the fight against climate change
  • Impact on the governance and management of the destination: potential to strengthen governance and contribute to the sustainable management of rural tourism in the destination, improve the measurement and monitoring of tourism and favour decision-making and collaboration with the private sector and local communities

Application Deadline

July 1, 2021


How to Apply

Interested and qualified? Go to World Tourism Organization (UNWTO) on accounts.google.com to apply

For more details, visit UNWTO website.

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