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PRSA 2023 Anvil Awards

For over 75 years, the Anvils have been considered the icon of the profession and the benchmark of high performance in public relations. Silver Anvil Awards celebrate the best strategic public relations campaigns of the year, as well as outstanding organizational excellence. Bronze Anvil Awards recognize outstanding public relations tactics that contribute to the success of overall programs or campaigns.

About Public Relations Society of America (PRSA)

The Public Relations Society of America (PRSA) empowers its members to succeed at every stage of their careers through a wide breadth of professional development, networking and leadership opportunities. Guided by its Code of Ethics, PRSA is collectively represented by 110 Chapters and 14 Professional Interest Sections, as well as on nearly 375 college and university campuses in the U.S., Puerto Rico, Argentina, Colombia and Peru through its student organization, the Public Relations Student Society of America (PRSSA). PRSA’s signature events include the Anvil Awards and&n... continue reading

Public Relations Society of America (PRSA)


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PRSA Anvil Awards

Application Deadline10 Feb 2023
Country to studyUnited States
TypeContest
SponsorPublic Relations Society of America (PRSA)
GenderMen and Women

Aim and Benefits of PRSA Anvil Awards

SILVER ANVIL ORGANIZATIONAL AWARDS

1. BEST IN-HOUSE TEAM
1A. Associations/Nonprofit Organizations
1B. Government
1C. Business (Budget less than $5M)
1D. Business (Budget of $5M or More)
A public relations/public affairs/communications team that demonstrates excellence in public relations.

2. BEST AGENCY
2A. Best Boutique Agency (Revenue less than $5M)
2B. Best Small Agency (Revenue $5M - $20M)
2C. Best Mid-Sized Agency  (Revenue $20M - 75M)
2D. Best Large Agency (Revenue $75M - $200M)
2E. Best Mega Agency  (Revenue Over $200M)
An agency team that demonstrates excellence in public relations. 


Requirements for PRSA Anvil Awards Qualification

 

Interview date, Process and Venue for PRSA Anvil Awards

Finalists in each category will be notified by the end of March 2023, and posted online at www.prsa.org. From these finalists, Silver Anvil, Bronze Anvil and runner-up winners will be announced in June 2023, at the Anvil Awards Ceremony.


Application Deadline

February 10, 2023


How to Apply

Interested and qualified? Go to Public Relations Society of America (PRSA) on anvil.secure-platform.com to apply
  • Access our database of Anvil Award-winning case studies in the categories you wish to enter to use as a benchmark (currently only Silver Anvil Strategic case studies are available online).
  • View “Turning Your Triumphs into Trophies: Practical Tips for Creating Winning Award Entries” co-facilitated by PRSA Honors and Awards Committee leaders: Michael Gross, APR, President of AKCG – Public Relations Counselors, and Mike McDougall, APR, Fellow PRSA, President of McDougall Communications. (Video starts a few minutes into presentation, and you hear the presenters repeat the audience questions and their answers at the end.)
  • NEW THIS YEAR:  At least some part of the work must have occurred during the period Feb 1, 2021 – Feb 1, 2023, though the program must have been initiated no earlier than Jan 1, 2021.
  • An entry may be submitted in multiple categories, provided it applies to the specific criteria stated within each category. The simplest way to do this is to select the “Copy Submission” link from the “Review and Checkout” page of the first entry submitted. In deciding which categories are most appropriate, entrants should examine program objectives and target audiences. Judges will not move entries to better suited categories. 
  • Basic Entry Information: Entrants must select the category being entered, the title of the entry (each title must be unique, or it will be renamed), name of the organization/client, name of the agency (if any) and a 100-word description of the program/submission.
  • Images: Upload up to three graphic images representative of your program. These images will be featured onscreen during the Anvil Awards Ceremony and may be featured in a PRSA publication should the program be selected as a finalist. We ask that the image meet the following requirements: Acceptable file formats include:  jpg, tif, eps, native Illustrator, Photoshop or hi-res pdf files. As a general rule of thumb, the artwork should be at least 1,000 pixels or more in either width or height.
  • Submit in English. Entries produced in a language other than English must be translated prior to submission.
  • By entering the Anvil Awards, all entrants confirm that their programs and entries comply with the ethical standards of the profession, as embodied in the PRSA Code of Ethics. Should your entry have an aspect of "ethics performance " that is both instructive and vital to your program, please include commentary of no more than four sentences. If at any point PRSA becomes aware of any aspect of a submission that may not be in compliance with the Code, it may, at its sole discretion, take appropriate action.
  • All entries and entry materials must be submitted online.

For more details visit:  PRSA website.

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