Social Media Marketing Intern for the BMW Brand 2026

The team at the BMW Group designs customer-centric brand communication for BMW. During your internship, you will gain insights into BMW's social media communication and actively participate in our projects.

What can you expect?

• You will support the planning, conception and implementation of brand, product and topic communication on BMW's international social media channels.
• You will also be involved in the channel and community management of social media channels such as Instagram, TikTok, Facebook, Twitter, YouTube and LinkedIn.
• In addition, you will assist in creating performance reports and campaign-specific analyses.
• Furthermore, you will contribute to highlighting digital innovations and technologies and evaluating their effectiveness.
• You will assist in the management of smaller social media content productions, especially for TikTok.
• You will also support operational tasks such as workshop preparations, presentation creation, and agency coordination meetings.

• Table of Content
• About Bayerische Motoren Werke Aktiengesellschaft (BMW Group)
• Social Media Marketing Intern for the BMW Brand Internship
• Aim and Benefits of Social Media Marketing Intern for the BMW Brand Internship
• Requirements for Social Media Marketing Intern for the BMW Brand Internship Qualification
• Application Deadline
• How to Apply

Social Media Marketing Intern for the BMW Brand Internship

Aim and Benefits of Social Media Marketing Intern for the BMW Brand Internship

• Comprehensive mentoring and onboarding.
• Personal and professional development.
• Flexible working hours.
• Mobile working.
• Attractive & fair compensation.
• Apartments for students (subject to availability & only at the Munich location).
• And much more can be found at bmw.jobs/waswirbieten

Start date: from 01.09.2026 at the earliest

Duration: 6 months

Working hours: Full-time

Requirements for Social Media Marketing Intern for the BMW Brand Internship Qualification

• Studies in business administration with a focus on marketing, communication science or similar.
• Ideally, you have some prior experience in social media.
• High affinity for digital topics, especially social media.
• Knowledge of Word, Excel, PowerPoint and Outlook.
• Teamwork skills, communication skills, and commitment.
• Excellent English skills.

Application Deadline

How to Apply

For more information, kindly visit BMW Group Internship webpage.