Google 2021 Ad Grants for Non-Profits

Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on Google Search. Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.

• Table of Content
• About Google
• Google Ad Grants
• Aim and Benefits of Google Ad Grants
• Requirements for Google Ad Grants Qualification
• Application Deadline
• How to Apply

About Google

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies, alongside Amazon, Apple, and Facebook. Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. The company's rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core se... continue reading

Google Ad Grants

Aim and Benefits of Google Ad Grants

You’ll receive $10,000 USD of in-kind advertising from Google each month to create text-based ads, and get access to tools to help you build effective campaigns that can display on Google Search when people look for information related to your nonprofit.

• Raise Awareness for your cause
• Drive more website views and activity
• Track your non-profit marketing efforts
• Reach the people who need your help

Requirements for Google Ad Grants Qualification

To be eligible for a Google for Nonprofits account, an organization must:

• Be registered as a charitable organization in one of the countries listed below. All organizations must be verified as a nonprofit organization by TechSoup or the local TechSoup partner
• Meet the requirements in its own country. Sometimes countries have additional eligibility requirements. Find your country in the list below to review the additional requirements.
• Agree to the Google for Nonprofits Terms. 

You are not eligible for Google for Nonprofits if your organization is:

• A governmental entity or organization
• A hospital or health care organization (charitable arms or foundations associated with healthcare organizations are eligible).
• A school, academic institution, or university (philanthropic arms of educational organizations are eligible). Learn more about Google for Education, Google’s programs for educational institutions.

Application Deadline

How to Apply

Request a Google for Nonprofits account

As part of requesting a Google for Nonprofits account, you’ll need to register your organization with TechSoup. They handle the nonprofit verification process for our program.

If you’re not currently registered, you’ll be able to register once you start the request for a Google for Nonprofits account.

If you’re already registered with TechSoup, you’ll just need your verification token to use during your request.

Once we’ve verified your organization’s eligibility, you’ll be able to activate the Google products that best meet your needs.

For more details, visit Google website