Social media is becoming the major marketing tool for a lot of brands so, social media marketing is a very valuable skill to have. As a social media marketer, you have the opportunity to work in a range of industries and earn a good salary.
Therefore, it is advisable to learn a social media management courses free to be a qualified social media marketer. With a good social media course, you will learn how to help businesses grow, and increase their online engagement by creating well curated social media strategies and content.
If you read this post, you will see that we have provided 20 free Social media marketing courses for you to study. These courses cover various aspects of social media for you to choose from.
Read this blog to the end and choose the best free social media marketing course designed specifically for you.
Before you begin your search for a suitable social media course, let's take a quick glance at the meaning and importance of social media marketing.
What is Social Media Marketing?
Social media marketing is an aspect of marketing that uses social media platforms such as Facebook, YouTube, and Instagram, to promote a product or service or connect with a target audience.
Social Media Marketing is required to help brands build an online presence, increase their sales.
Over the years, social media marketing has changed the way businesses interact with consumers. Social media marketers study consumers data and behaviour to understand the kinds of content that brings engagement to a business's or brand's page.
Why do you need a Social Media Marketing Course?
Social media has become a powerful tool all over the world. In this digital age where almost everything is done online, social media platforms have become one of the preferred means of marketing for many businesses.
Learning a social media course can lead to a successful career in industries like digital marketing, content marketing, data analytics, social media management.
Social media marketing courses with certificates free is one of the best tools you can use to promote a product or service online and the best way you can do it is by learning a social media course for free.
20 Free Social Media Marketing Course
A good social media marketing courses with certificates should cover major aspects in marketing such as: copywriting, content creation, multimedia, SEO specialist, PPC marketing, Email marketing, E-commerce etc.
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Social Media Marketing (Short Course)
This free social media marketing courses is one of the best online. The 20 hour course is offered by the Oxford Home Study Centre and students enjoy the opportunity to study the course at their own pace.
Students will also be provided with a tutor from the start to finish of the program, along with study materials required to successfully complete the course.
After completing the social media marketing short courses, you'll get a Certificate you can include in your CV and share with employers.
Platform: Oxford Home Study Centre
Course Outline:
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What is Social Media?
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Understanding the Marketing Mix
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The Five P’s and Social Media
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Product
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Price
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Place
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Promotion
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Packaging
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Developing a Social Media Plan
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Utilization Guidelines
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Expanding Your Digital Presence
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What’s the Value?
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Using Facebook
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Building Your Community Using LinkedIn
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Using Twitter
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Building a Blog
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Vlogs and YouTube
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Using Specialty Sites
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TikTok Marketing Masterclass
Tiktok Marketing Masterclass by the Influencer Marketing Hub is the best course for social media marketers or managers working with tiktok.
In the smma course free, you'll learn how you can use TikTok to grow your own popularity and how to make the algorithms work in your favour.
You'll also get access to exclusive bonuses such as brand collaboration outreach templates, influencer case studies, Video planning and storyboard templates, camera shot list, Engagement and Earning Potential Tools, scheduling tools and so much more.
Platform: Influencer Marketing Hub
Course Outline:
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The Basics of Tiktok
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Crafting your Persona
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Building Your Audience
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Increasing engagement
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Collaborating with Brands
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Making More Money As An Influencer
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Introduction to Social Media Strategy
In this free online social media marketing course, you'll learn a social media strategy that works with one of the best digital marketing strategists, Brian Peters.
The courses with certificates covers the important aspects of social media marketing like how to foster brand awareness, increase website traffic, drive sales, craft a simple social media strategy, all to achieve your social media goals on platforms such as Facebook and Twitter.
By the end of the program, you'll be able to create your own social media strategy that will help you improve your business goals, and create authentic connections with your target audience, and achieve the results you want.
Platform: Skillshare
Course Outline
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Introduction
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Getting Started
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Find Your Voice
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Choose Your Platforms
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Creating & Curating Content
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Use the Right Tools
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5-Step Facebook Ad Strategy
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Advanced Social Media Marketing for Picking Up Clients
If you want to learn the step-by-step process of using Facebook groups, Niche forums, Forums and YouTube to get more clients in a short period, this is the best free social media marketing course with certificates to use.
The course is offered by Brian Yang on Udemy and runs for 51 minutes. This course is perfect for freelance social media marketers, coaches, consultants and businesses looking to acquire clients.
Platform: Udemy
Course Outline
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Introduction
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Reddit Summit
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Facebook Private Groups Platforms
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YouTube Platform
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What Is Social?
“What is Social” is another good social media marketing course that teaches social trends, the business of social and social overview.
The course is offered for free by a learning platform called coursera and is suitable for beginners in social media marketing and management.
Platform: Coursera
Course Outline:
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Introduction to Social Marketing
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Social Trends
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The Business of Social
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Social Overview
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Social Media Marketing: The Ultimate Guide
This is a great course for social media marketers who are interested in learning how social media marketing can be used to generate leads, boost conversions, and increase brand awareness.
The course is offered by Hubspot Academy for free.
Platform: Hubspot
Course Outline
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What is Social Media Marketing
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Benefits of Social Media Marketing
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How to Create a Social Media Marketing Strategy
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Social Media Marketing Resources
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Social Media Marketing Fundamentals
Social Media Marketing Fundamentals teaches what social media marketing is and what the most important social media websites are. The course is offered by E-institute for free.
The course also teaches how blogging should be used as a part of social media marketing and how to use it to improve your website’s performance and engage your audience.
Using blogging as part of your social media strategy can help you boost a brand's social media engagement and reach your target audience.
After completing the program, you will understand the tactics for increasing engagement and reaching your target audience, which will improve your website's social media performance.
Platform: E-Marketing Institute
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Social Media Marketing Certification Course: Get Certified in Social Media Strategy
This free Hubspot Academy social media marketing course is great for marketers who want to develop an engaging and effective social media strategy for businesses.
In the course, you'll learn how to craft a social media strategy that connects with customers and improves businesses' online presence.
Small business owners, influencers and marketing managers looking to build their social media strategy, broaden their digital marketing expertise.
Platform: Hubspot Academy
Course Outline
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Developing a Social Media Strategy
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Social Media Listening and Monitoring
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Building a Content Strategy for Social Media
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Extending Your Reach on Social Media
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Using Social Media to Build One-to-One Relationships
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Introduction to Social Media Advertising
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Measuring Your Social Return on Investment
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Essentials for Continued Success with Social Media
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Social Media Certification Next Steps
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Meta Blueprint Facebook Digital Marketing Associate Certification.
Meta Blueprint offers an associate free online social media marketing course to help social media marketers and small businesses build their digital skills.
In this course, you'll learn everything you need to become a qualified social media marketer as well as how businesses can advertise on Meta technologies such as Facebook to build campaigns, increase brand awareness and sales.
Platform: Facebook
Course Outline:
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The Value of Meta
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Establish Platform Presence
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Advertising Fundamentals
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Create & Manage Ads
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Reporting
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Social Media Analytics Course
Quintly's Social Media Analytics Course is a free smma course that covers the basic principles both for beginners and for marketers who want to increase their knowledge in social media analytics.
Whether you want to increase brand awareness or improve customer service through social media, this course can help you do that.
After taking the course, you will know how to utilize proper analytics in a way that saves your time and finances.
Platform: Quintly
Course Outline:
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What is Social Media Analytics
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Social Media Analytics Cycle - 1st Step
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Social Media Analytics Cycle - 2nd Step
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Social media reporting
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Develop Your Social Media Marketing Skills
This social media marketing course by LinkedIn Learning is a very good course to learn if you want to develop your social media marketing skills at little or no cost at all.
The social media manager course free content covers all the core aspects of social media marketing like: Social Media Marketing Foundations, Content Creation, Social Media Stories, Social Media Marketing Strategy for Tiktok and Reels etc.
Platform: LinkedIn Learning
Course Outline:
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Social Media Marketing Foundations
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Social Media Marketing:Strategy and Optimization
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Marketing: Copywriting for Social Media
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Essential Skills for Social Media Managers
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Content Creation: Strategy and Tools
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Social Media Marketing Strategy: Tiktok and Instagram Reels
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Social Media Stories: Creative Strategies and Tips
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Build Your Personal Brand and Sell Your Expertise Using Social Media
This social media marketing course by Social Creators provides a 21-page branding guide which explains how to create an online presence that differentiates you and gets you hired for jobs and freelance positions.
The course includes a 4-part video training series on using design thinking for social media to develop your brand, speak directly to the right people, and market your talents and skills to a wider audience.
Platform: Social Creators
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Fundamentals of digital marketing
This free social media marketing course google provided by Google Skillshop contains a 24 modules course outline developed by certified Google trainers. The course is packed with practical exercises and real-world examples you need to improve your skill set.
When you complete the courses with certificates, you will receive an award of completion which you can add to your Skillshop and LinkedIn profiles for employment opportunities.
Platform: Google Skillshop
Course Outline:
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Take a business online
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Make it easy for people to find a business on the web
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Reach more people locally or on mobile
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Reach more customers with advertising
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Track and measure web traffic
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Sell products or services online
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Take a business Global
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Social Media and Digital Marketing Fundamentals
This social media management course with certificates free is great if you want to understand the forces that drive businesses of today and how well curated social strategies can help businesses grow in a dynamic environment.
In the social media management course with certificates free, you will learn about the core principles of digital marketing and dive deeper into advanced aspects of social media marketing and content marketing as you progress.
After completion of the social media marketing course free with certificate, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership.
Platform: Coursera
Course Outline
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Digital Marketing Landscape
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Digital Marketing Principles
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Content Marketing for Social
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Facebook Marketing and Advertising
The Facebook Marketing and Advertising is one of Simplilearn free courses basics of Snapchat marketing will teach you how to identify your audience successfully and develop content that appeals to them.
The course is divided into five different modules: Facebook Marketing, Facebook Advertising, Facebook Targeting, Facebook Algorithm and Facebook Privacy and Security. If you want to learn social media marketing free, this is the best course for you.
Platform: Simpli Learn
Course Outline:
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Facebook Marketing
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Facebook Advertising
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Facebook targeting
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Facebook Algorithm
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Facebook Privacy and Security
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Social Media Marketing by Northwestern University Medill
The Social Media certification free course by Northwestern University led by Medill IMC Lecturer Randy Hlavac is a great social media courses for beginners. In this digital marketing course online free with certificate course, you’ll learn how to match audiences to social strategies to profitably grow businesses.
On completion of the program, you’ll be an expert in managing social media tools and platforms, and optimizing social campaigns to promote growth of brands online.
Platform: Coursera
Course Outline:
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What is Social?
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The Importance of Listening
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Engagement & Nurture Marketing Strategies
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Content, Advertising & Social IMC
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The Business of Social
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Social Media Marketing Capstone Project
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How to Grow & Succeed with Instagram Hashtags
This free social media marketing course features 5 core modules: Establish, Planning, Hashtag Research, Posting & Analyze. By studying the course, you will know how to create an easy-to-apply hashtag strategy that suits the business's followers.
The social media marketing certification free is completely free and can be completed on Flick Academy's website. It is one of the best social media courses online free of charge.
Platform: Flick Academy
Course Outline:
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Establish
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Planning
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Hashtags
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Posting
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Analyze
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Start a Successful Social Media Marketing Agency from Home - Udemy
Udemy offers completely free courses on social media marketing with no hidden charges whatsoever. This social media manager training free course is offered on Udemy educational platform and covers social media strategy and methods which have been tried, tested and proven to yield positive results.
Udemy understands that social media short course is a great opportunity for increasing the client pool for businesses and brands which is why they offer this course is a complete free training course and an extended training program for free too. It is one of the best online social media marketing courses.
Platform: Udemy
Course Outline:
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Social Media Marketing Agency: How to Start your own SMMA from home
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How to Grow and Scale your Agency As fast As Possible
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Social Ads 101 - Wordstream
Wordstream, Social Ads 101 provides the course work you will need to be a successful social media marketer.
The digital marketing course free online with certificate covers important aspects of social media and how to use social media platforms effectively. With the knowledge gained in this free course, you can apply your marketing skills to whatever platforms work best for your client's brand.
The social media content creation course free will also teach social media ad metrics and social shopping, therefore you will be able to measure your client's success and create strategies that better target their consumers.
Platform: Wordstream
Course Outline
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What is social media advertising?
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Benefits of social media advertising
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Social media advertising stats
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Most popular paid social channels
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How does social media advertising work?
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How much do social media ads cost?
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How to get started with social media advertising
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Social media advertising tips
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Paid social channel breakdown
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Viral Marketing and How to Craft Contagious Content
This social media marketing course is designed to teach people how to use consumer data to make choices and how companies leverage the data to shape the products and services used by them.
The course also provides knowledge on the different types of social media platforms and and how they shape the spread of information and influence.
You can study the “Viral Marketing and How to Craft Contagious Content course” on Coursera.
Platform: Coursera
Course Outline:
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What Makes Ideas Sticky?
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How Social Influence Shapes Behavior
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The Power of Word of Mouth
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Social Networks
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