Beiersdorf began in a small pharmacy near Hamburg’s famous St. Michael’s church, often referred to as “Michel”. This is where Paul C. Beiersdorf invented the coated pflaster, thus laying the groundwork for company success. In the decades that followed, Beiersdorf developed into a globally successful consumer goods company with brands such as NIVEA, Eucerin, Hansaplast, and Labello.
Making people feel good in their skin means different things to different people. That’s why, across our three global skin care brands – NIVEA, Eucerin, and La Prairie – we cater for all sorts of needs and operate across different markets: mass market, dermocosmetics, and premium.